Strategic communication planning is a catalyst for alignment to the business goals. It’s all about creating the conditions for an organisation to have some intentionality about its communication function—to answer vital questions such as why we are communicating, who are the priority audiences and why they are important, what message we want to bring to life, what channels will be most effective, and finally, how we’ll know if we’ve been successful.
Strategic communication planning is also an invitation to undertake a discovery exercise—research the communication landscape, explore ideas for innovations or benchmarking and plan a course forward based on the best insights and evidence available. It is the perfect antidote to the reactive, short-term nature of the communication discipline, and it’s the space where we can become indispensable to the organisations we serve.
We make sense of complex challenges through strategic communication. We embrace user-centred design to offer a blended technical and creative problem-solving approach.
SOME OF THE SERVICES WE PROVIDE
RESEARCH & COMMUNICATION AUDITS
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- Ensure that the strategic communication plan links to business and development plans
- Develop and manage risk communication
- Develop and implement change communication
- Guarantee there is transparent communication
- Develop and manage stakeholder mapping
- Build trust in the organisation
- Assist to identify the purpose, value proposition and strategy
- Identify and manage the narrative, messaging and content
- Assist with channel management and innovation
- It is about results and outcomes, not the activity
- Provide insight, measurement and evaluation
- Influence change and transformation
- Champion culture and employee experience
- Improved ability to set and achieve goals linked to the business plan.
- Improve face-to-face communication,
- Integrate organisational cultures triggered by acquisition or downsizing
- Develop and manage an internal brand ambassador programme or a programme to inspire pride in the organisation.
Internal communication includes programmes that create awareness and influence opinion or behavioural change, including those focused on ethics, morale, internal culture or change management.
RESEARCH AND COMMUNICATION AUDITS
- Obtain critical business intelligence
- Establish a baseline before communication projects start
- Develop Action-research, which answers practical, business-related questions
- Ensure proper measurement and evaluation for informed business decisions and strategy
- Develop and implementation of M&E Frameworks
- Assist in crafting impactful key messages
- Identify the most effective tactics
- Measures an organisation’s capacity for, or performance of, essential communications practices.
- Determines what is working well, what is not, and what might work better if adjustments are made.
- Identify internal and external communication strengths and weaknesses.
The secret is to design the communication research audit to understand your audience first, and your business communication second
- Ensure program is aligned to your company culture and values
- Message development and tactics focus more on the emotional, rather than the intellectual side of content
- Ensure the inclusion of employees
- Allow employees to actively voice their feedback
- Build trust that is the currency of change
- Ensure buy-in as success happens at an executive or leadership perspective, as opposed to on a functional level
- Managing resistance to change
- Foster support for a project
- Pro-active engagement
- Managing stakeholder expectations through a graduated, phased and appropriate engagement approach
- Avoiding and mitigating social risks
Require more agility and focus on the emergent aspect than do traditional communications plans.
- Develop, implement and manage a programme that enhances stakeholder understanding of issues affecting business operations within the community the organisation serves.
- Build trust and credibility with stakeholder groups generally through consultation and other communication-based activities.
- Establishing an early, accessible and responsive grievance mechanism for conflict management
- Measure the social impact
The main functions of development communication are to create environments that are conducive to the assessment of risks and opportunities; to distribute information, and to encourage behaviour and social change.